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David Fenton | The Activist’s Media Handbook

Explore is proud to host David Fenton, “the Robin Hood of Public Relations.” Fenton's career in public interest public relations includes work with Nelson Mandela, Fidel Castro, Bruce Springsteen, Abbie Hoffman, and Al Gore.  In his new book, The Activist’s Media Handbook, Fenton tells how he developed the strategies and tactics that have made him a successful media agitator.  The book provides an essential toolkit for today’s activists for organizing to win: how to tell your story, captivate audiences, and inspire them to join the cause.

In this combination memoir and practical guide, he tells candid stories of helping movements, politicians and celebrities working for the environment, human rights, and social justice.

David Fenton began his career in activist public relations as part of a hippie activist commune active in the early marijuana legalization movement.  He co-produced the 1979 No-Nukes Concerts at Madison Square Garden with Bruce Springsteen, Jackson Browne, Gil Scott-Heron, Bonnie Raitt and many others.  He recounts his firm’s early campaigns to overthrow apartheid, reverse the nuclear arms race, oppose racist drug laws and mass incarceration, and reduce toxic pesticide exposure.

The Activist’s Media Handbook includes over 150 photographs, graphics and examples of iconic activist advertising produced by Fenton over the decades.  His book cautions against the ideological rigidity, excessive identity politics, cancel-culture, and divisiveness which characterizes too much of the left today.  Such cluelessness is a gift to the right and its campaign against democracy in America.  He explains how Progressives lost the message wars and how they can win again.  

From convincing Fidel Castro to ditch his green army uniform, exposing CIA crimes in Central America, and helping Yoko Ono and Sean Lennon ban fracking in New York State, Fenton tells a rollicking good tale with clear lessons for the next generation of activists.

***Masks required.***

Event date: 
Wednesday, January 4, 2023 - 4:30pm to 5:30pm
Event address: 
The Activist's Media Handbook: Lessons from Fifty Years as a Progressive Agitator By David Fenton Cover Image
$35.00
ISBN: 9781647228668
Availability: Usually Available/Ships in 5-7 Business Days
Published: Earth Aware Editions - November 1st, 2022